Business Administration-Marketing

Understand the Art and Science of Marketing

Business Student

Careers in marketing can be some of the most gratifying and rewarding. And more importantly 鈥� the tangible success marketers provide is essential to all businesses and organizations.

At the 花椒直播, our graduates are sought after for their business acumen as well as their interpersonal skills, including communication, problem-solving, and leadership.

What Can You Do with a Marketing Degree?

With a USM degree in hand, you'll have the opportunity to choose the career path you want. Recent graduates have put their knowledge to work immediately in many rewarding fields, including:

Marketing
Public Relations
Market Research
Advertising
Brand Management
Media Buying
Promotions

The great part of earning a USM business administration degree is flexibility! You may choose to pursue similar careers or blaze your own path 鈥� it鈥檚 all up to you.

Plus, the U.S. Bureau of Labor Statistics projects the job outlook for business administration majors will increase by an average of 12 percent throughout the next decade.

Gain Hands-on Management Experience

Work in a Business Learning Lab

Spiro鈥檚 Cup coffee shop allows juniors and seniors to apply classroom business knowledge and gain hands-on experience performing roles representative of various business disciplines.

Coursework

In addition to core courses in business administration, BA-Marketing majors complete an additional 30 credit hours designed for building successful marketing careers.

USM's curriculum will prepare you to manage, initial, and design the processes of creating, communicating, delivering, and exchanging offerings of value to customers.

Coursework

Principles of Microeconomics
Principles of Macroeconomics
Introduction to Multimedia
Professional Social Media Communications
Principles of Advertising
Consumer Behavior
Website Design and Digital Marketing
Marketing Research with Google Analytics
Internship in Marketing
Strategic Marketing

Academic Plan

Fall
花椒直播 Experience
English Composition I
Quantitative Literacy: Math in the Real World
General Education Course
Principles of Management

Spring
花椒直播 Spirituality
English Composition II
Natural Science with Lab
General Education Course
Principles of Marketing

Fall
General Education Course
General Education Course
General Education Course
Principles of Microeconomics
Accounting I

Spring
General Education Course
Macroeconomics (Gen Ed and Major)
Statistics
Multimedia
Elective
Elective

Fall
Consumer Behavior
Data Analysis & Bus Decision Making
Principles of Finance
Website Design and Digital Marketing (odd years)
Elective

Spring
Legal & Ethical Aspects of Business
Principles of Advertising
Business Learning Lab
Professional Social Media Communications
Elective

Fall
Marketing Research (even years)
International Business
Operations Management
Elective
Elective

Spring
Internship in Marketing
Strategic Marketing
Strategic Management and Ethics
Elective
Elective

Meet the Faculty

David Pullin, MBA

Instructor of Marketing and Management
Dave.Pullin@stmary.edu
913-758-4325
花椒直播 410
Read Bio

May Yu-Harper

Marketing Instructor
may.yu-harper@stmary.edu
913-758-4305

Read Bio

Division Mission

The Division of Business and Information Technologies mission is to educate and inspire students with diverse educational needs to become competent, ethical, socially responsible, and globally aware.

The Division of Business and Information Technologies at the 花椒直播 has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road, Suite 300, Overland Park, KS 66213. Learn more >>